Sources:
¹Understanding the Transition towards Plant-Based Dairy: An AI-overview of themes and conversations in the UK, Germany and US. Will & Agency for Novozymes (May – August. 2023)
²Nielsen
³Consumer survey via a third-party market research agency of 779 plant-based milk consumers, Novozymes (2023)
⁴Novozymes and ReD Associates, Global health foods survey (2022)
⁵Source: NA Consumer survey, via a third-party market research agency of 502 oat milk consumers* across the United States, carefully chosen to include a representative sample of the American population, Novozymes (2023); Consumer survey via a third-party market research agency (Conjointly) of 779 plant-based milk consumers; Novozymes (2023)
⁶NA Consumer survey, via a third-party market research agency of 502 oat milk consumers* across the United States, carefully chosen to include a representative sample of the American population, Novozymes (2023); Consumer survey via a third-party market research agency (Conjointly) of 779 plant-based milk consumers; Novozymes (2023)