In a 2020-Novozymes study, 50% of U.S. respondents said that they are willing to substitute traditional dairy milk to plant-based milk alternatives. 39% expected to consume more plant-based dairy alternatives in the future.
Similarly, the Good Food Institute (GFI) reports that 75% of U.S. consumers who buy plant milks buy them again.
Plant-based milk is the most developed of all the plant-based food categories. And within it, oat milk is the fastest growing beverage.
Consumers seem to be growing fonder of oat milk, which, according to our study, is only second to almond milk when it comes to U.S. consumer preference for plant-based milk.