What consumers want from detergents
Our qualitative study of consumers in China, Germany and the U.S. suggests that consumers have unmet needs within fabric and color care. See the key insights that came out of the Laundry & Care study, conducted with human insights experts Sonar.
Curious to learn more about the gap between what consumers are looking for, and what leading detergent manufacturers are delivering? Submit the form to download the insights report today.