The challenge
The COVID-19 pandemic has transformed more pet owners into pet parents. While this has ushered in better perks for pets, it has also raised the bar for pet food producers.
Pet parents are informed - they demand high-quality pet food based on nutritional research. At the same time, more consumers are concerned about sustainability. Meat processors are under pressure to make full use of meat co-products, and pet food producers must run the most sustainable manufacturing process possible.