Fuzz and pills annoy consumers
Most consumers are familiar with the confident feeling that comes with wearing new clothes. They also know the feeling of irritation that comes after the first few washes if clothes containing cotton start to look dull and feel rough.
In a study of European consumers by Efficience 3, 71% of consumers reported that they were annoyed by fuzz and pills on their clothes. As they said, fuzz and pills ruin the appearance of the fabric, making it look shabby, old and unappealing and feel less soft. Consumers experience the most significant loss of garment “newness” after the first wash. And repeated washings often lead to a build up of fuzz and pills. So, it’s unsurprising that 54% of consumers polled in the same study said they consider clothes “worn out” after just 20 washes.
That’s why avoiding fuzz and pills is a key way to extend the lifetime of clothing.