Taste and texture are key
For plant-based drinks, taste and texture are the top buying criteria for whether consumers re-purchase. There is room for improvement in this area.
According to recent Novonesis research*, 92% of consumers considered taste "very important" or "important".
However, in the same study, 40% of consumers said they are not fond of the taste of plant-based dairy.
The answers to better taste and texture are inside. Find plant-based answers with Vertera®.