Consumers will pay more for a high-fiber bread with natural ingredients
Consumers want healthier bread with high nutritional content. And when evaluating whether a bread is healthy or not, roughly 38% look to the ingredient list and/or the nutritional content on the packaging.
But according to our studies, 85% of consumers are concerned about the use of preservatives and additives which are not perceived as natural in bread. In fact, they are willing to pay more for a high-fiber bread that’s made with natural ingredients.
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