Consumers want to age
in a healthy way
We’re getting older. In fact, the WHO estimates that by 2050 the world’s population over 60 will have nearly doubled.
That’s why an increasing number of consumers are focusing on how to age healthily and stay fit for enjoying later stages of life.
Bones, heart and digestion are all areas where consumers pay more attention and want to do better. And guess what? They want to do it via your foods.