Life is ups and downs. But when it comes to your winding guts, why not strive for a smooth ride?
With ProSilience™ HU58™ you can help consumers prioritize gut resilience and keep their gut and immune system happy with a super-stable, fit-for-food probiotic.
Feeling gutsy already?
Guts have become a hot topic.
The scientific community is heavily invested, but so are consumers, and across social media platforms, people are excited to dive into their gut microbiome.
That’s why clever professionals are turning this tide into a business opportunity and offering gut-friendly probiotic foods.
Watch the animation to learn more.
Losing one living thing in nature can interrupt an entire ecosystem. Why should it be any different with our bodies?
In our guts, we have billions or trillions of bacteria working to keep us healthy. In fact, it’s estimated that 70% of our immune system resides in the gut.1,2
Interestingly, consumers are becoming more aware of the importance of the gut, and so they are looking for ways to strengthen their body’s own ecosystem.
On a cool January night in Copenhagen, Denmark, over 50 gut health-aware women took the leap into the cold waters of the Copenhagen canal.
They were there to not only plunge into the canal and challenge their immune system on this cold night. They were also there to plunge into the fascinating world of gut health, try a probiotic kombucha, and learn how to boost their guts and their body’s ecosystem.
Watch the video to learn more.
Probiotics is one of the ways to take good care of your gut’s ecosystem, more popularly know as the gut microbiome. And because they come with so many benefits, probiotics have become more mainstream in recent years.
In Europe, 24% of consumers are already consuming probiotics at least once a week. And in the US, 53% of consumers say they would consume probiotics at breakfast.3 But even though the probiotics market is growing, research indicates that a lack of product variety is a significant barrier for Gen Z consumers to increase their probiotic consumption.3
What if you could offer consumers an array of probiotic foods that fit their lives?
While many brands offer probiotic products, few deliver 1 billion CFU by the end of their shelf life. With ProSilience™ HU58™ you get unparalleled stability across hot water applications, HTST, HPP and pasteurization, so you achieve a reliable cell count all the way to the end of shelf life. That means consumers can fully enjoy the gut and immune benefits of this probiotic. You, in turn, can enjoy brand loyalty.
This great stability also means you can experiment with a variety of probiotic foods that cater to different consumer lifestyles. Plus, you can test out new exciting concepts! Get your inspo below or get in touch if you have a good gut feeling already.
Did you know 56% of millennial coffee lovers believe adding health benefits to their coffee is a game changer?* By powering up your coffee with ProSilienceTM HU58TM, you can reach out to these health-conscious consumers with compelling claims around digestive and immune support.
*Novozymes Coffee Study November 2023
Great tasting ready-to-drink beverages packed with immune and digestive benefits. For busy consumers on the go who want it all, you can now deliver benefits they deserve. With ProSilienceTM HU58TM in your kombucha, you're not just offering a pasteurized beverage, but a power drink with 1 billion live probiotics.
From juggling multiple tasks to meeting deadlines, showing up at meetings, and spending precious time on the commute, our daily grind barely leaves us a moment to spare. Yet, we all crave that perfect pick-me-up to kickstart our day. That's where the goodness of probiotics in convenient coffee formats comes in. Elevate your product positioning and appeal to savvy buyers by offering them the perfect blend of convenience and wellness.
Nothing beats a refreshing soda on a scorching summer day. Yet, sugary drinks are not an option for most consumers today. What if you could offer them the same great tasting soda infused with digestive and immune benefits?
Who wants another beer? Not everyone. No matter the occasion, consumers are looking for non-alcoholic, no-sugar refreshers that work for them, not against them.
Quench their thirst for a healthful beverage with clean and lush hop water, powered by gut- and immune system-boosting probiotics.
For any occasion, for any consumer.
Consumer loyalty is what every food or beverage producer is gunning for. And ProSilience™ HU58™ can help you achieve just that.
ProSilience™ HU58™ is a super-stable, food-ready probiotic that ensures consumers truly reap the probiotic gut-benefits until the end of your product’s shelf life.
Sounds costly, right? Not really. With ProSilience™ HU58™ you can save up to 70% on your probiotic cost-in-use compared to the competition based on CFU count at end of shelf-life. So you gain consumer loyalty at an affordable cost.
Ready to get gutsy?
Probiotic products for improved digestive system may seem like a new trend, but the use of bacteria to make food more gut-friendly is not exactly a new concept. For centuries, strains of Bacillus subtilis have been used in traditional Asian and Western African fermented foods to make them more digestible. 4,5
ProSilience™ HU58™ is a strain of Bacillus subtilis, which enables you to create new claims based on pre-clinical and clinical studies.
Download our clinical summary to know more about bacillus subtilis HU58™.
From ideation, prototyping, formulation, cell-count stability testing and production to marketing and technical support, Novonesis is your reliable partner every step of the way. With Chr Hansen and Novozymes joining forces to create Novonesis, you now have access to the world’s biggest probiotic supplier.
With our toolbox of best-in-class probiotic solutions and your expertise, opportunities in this space are vast.
ProSilience™ HU58™ is easy to formulate, easy to incorporate into existing production lines, and supported by Novonesis Technical Service.
Let's talk about your needs and how we can support you.
1. Pedersen & Lynch (2016): The Human Intestinal Microbiome in Health and Disease, The New England Journal of Medicine, pp 2369-2379
2. Pabst, R., Russell, M. W. and Brandtzaeg, P. (2008): Tissue distribution of lymphocytes and plasma cells and the role of the gut, Trends in immunology, Vol. 25, Issue 5, pp 206-208
3. Novozymes 2022 Functional food and probiotic global consumer study (US, Europe and China), 2022, n=6009
4. Kimura, K. and Yokoyama, S.( 2019): Trends in application of Bacillus in fermented foods, Current opinion in Biotechnology, vol. 56, pp. 36-42
5. Gopikrishna et. Al. (2021): Impact of Bacillus in fermented soybean foods on human health, Annals in Microbiology
